Amongst its many devastating financial results, the coronavirus pandemic wiped a yr’s price of auto shows off the calendar. The very first was the 2020 Geneva Motor Show, which was days away from opening in March of that yr when the Swiss authorities canceled all massive public gatherings resulting from well being considerations. And though vaccinations had begun by March of this yr, given the lengthy lead occasions for exhibitors, the 2021 Geneva show also was canceled. There was speak that the present’s organizing physique was going through monetary hardship and is perhaps pressured to promote the auto present, probably to the Palexpo venue.
Now, the official web site for the Geneva auto present has introduced that the occasion will return for 2022.
The occasion, usually held on the very starting of March, will as an alternative happen a bit of earlier. Press days shall be February 17-18, with public days following after and working via February 27. The announcement says exhibitors have till mid-July to register and that the present “[will] be considerably totally different from the previous,” though no specifics are given.
Of the key worldwide auto exhibits, Geneva — which has a historical past spanning greater than 90 years — is the one one that isn’t in a house market to any massive automakers. That makes it a impartial floor that does not favor producers from anyone nation. Given the focus of worldwide wealth in Switzerland, Geneva additionally traditionally has been an auto present with a a lot increased than common illustration of supercar exhibitors. They are not solely looking for consideration from the worldwide press however much more so want to promote on to well-heeled attendees, a dynamic that is not repeated elsewhere. We’ll be wanting to see how the present adjustments for 2022 and whether or not that factor is maintained or probably even enhanced.